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For the second year running volunteers from IBM teamed up with a conservation charity, Dukes Meadows Trust, for a day’s work to make improvements to Dukes Meadows, Chiswick, West London. Over recent years this beautiful area has become increasingly popular with families and children visiting to spend time in the fresh air and enjoy the outdoor facilities.
On 3rd July the ten volunteers helped clear up the dead leaves and weeds from the local park road. The Promenade Approach situated in the park is surrounded by beautiful old trees. Fallen leaves that accumulated on the sides of the road over the months made the place look overgrown. The team made it clean and looked after, and the improvement was visible immediately. IBM also helped remove a massive pile of weeds and bramble from the Community Garden to create space for a new flower bed. This will be planted later in the season to attract more bees to the garden.
The IBM volunteers on Promenade Approach Road
Dukes Meadow Trust and IBM team up! 3rd July 2009
Maria Krzyzosiak, Development Manager for Dukes Meadows Trust, said, “It was fantastic to see the volunteers from IBM back at Dukes Meadows again. It was a day of hard work, but all the efforts paid off.
The help IBM offered was invaluable and really improved the area. As a small local charity, we rely entirely on volunteers’ help and always welcome people who wish to become involved in improving their local environment.”
Lynn Ford, Challenge Team Leader for IBM, said, "This initiative is a part of a programme where IBM supports local communities all over the country. The challenges offer IBM employees the opportunity to make significant impacts in their local communities by working together in volunteer teams for a day. We've learnt something about our own locality and will definitely come back to enjoy the riverside park.”
IBM launched the On Demand Community Challenge in 2005 to build on its tradition of supporting and empowering local communities. The initiative focuses on skills-related volunteering, enabling staff to share their knowledge, expertise and business skills with organisations and individuals. IBM’s aim through the programme is to help better equip organisations by sharing its employees’ skills, thus providing long-term, sustainable benefits to recipients.
For more information on corporate and community volunteering opportunities at Dukes Meadows Trust visit dukesmeadowstrust.org
For more information on IBM Corporate Citizenship visit ibm.com/ibm/ibmgives